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Honda celebrates 4 decades of Accord — America’s bestselling car the past 40 years
TORRANCE, Calif. — In June 1976 Americans were gearing up to celebrate the Bicentennial and pick a new president, singing along to the number one song on the radio, Silly Love Songs and paying just 59 cents for a gallon of gas. Along came the Honda Accord, a fun and fuel-efficient three-door hatchback, beginning a four-decade long American success story.
Over 40 years and nine generations, Accord has consistently set the benchmark for the U.S. auto industry, earning the trust of more American car buyers than any other car during that period — with sales of more than 12.7 million Accords, the vast majority produced in Honda’s U.S. plants.
The name Accord was derived from Honda’s effort to achieve “accord” among people, society and the automobile through advanced technology. The introduction of the first Accord in June 1976 was significant for both American Honda and the automobile industry as a whole. For Honda, then known mainly for its motorcycles and its economical Civic, Accord was the first step toward becoming a full-line automaker and a major presence in the U.S. automobile market. For the industry, the Accord defined a new kind of car — a practical automobile that combined economy and value with sporty style and spirited performance.
Read complete story in Saturday’s Examiner.
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