TORRANCE, Calif. — More customers chose car models in March, helping American Honda Motor Co. set a new sales record for March.
Honda’s Accord and Civic were big contributors, the company reports, as light trucks also set new records on the back of HR-V, CR-V and Ridgeline sales.
Overall, Honda and Acura sales were up 4.3 percent with 148,509 vehicles sold with 70,420 cars rolling out of dealerships and 78,089 light trucks.
The Honda brand saw a 4.1 percent increase in March, while Acura was carried by it light truck sales to a 6.4 percent increase.
“Our investment in benchmark products for both Honda and Acura has put us in position to achieve strong sales results, even in a challenging market,” said Henio Arcangeli Jr., senior vice president of the American Honda Automobile Division. “While some competitors are using fleet sales to boost their numbers in this relatively flat market, our gains across the board are driven by retail customers buying our products one at a time.”
More than 25,000 Accords were sold in March allowing the Marysville Auto Plant product to post a five-percent gain.
Sales of the CR-V were 31,824, down 44 units from a year ago. Year-to-date sales however are up 5,234 at 87,280, a 6.4 percent increase for the popular SUV produced at both the East Liberty and Marysville plants.
Acura continued is sales momentum with a 6.4 percent sales increase.
Locally-made ILX jumped 4.1 percent on sales of 1,289, while TLX sales of 3,141 marked its best month since March 2018.
RDX sales increased 32.7 percent in March, on the way to setting a 10th consecutive monthly record on sales of 5,835 vehicles.
MDX maintained a strong pace with sales of nearly 4,000 units.
Acura’s NSX supercar sales hit 26 units in March.