First at last: Earnhardt's lone 500 victory still resonates

DAYTONA BEACH, Fla. (AP) — Dale Earnhardt was NASCAR's "Intimidator." He stormed into the sport and won his first Cup championship in only his second full season. Earnhardt had achieved about all there was to do in NASCAR by 1998, including a record-tying seven Cup Series championships.

NASCAR Earnhardt

  • Written by By DAN GELSTON and MARK LONG , AP Sports Writers

Stars of the Olympics are changing the sponsorship game

NEW YORK (AP) — A gold medal used to be the golden ticket for lucrative endorsements — think Mary Lou Retton on a Wheaties box. But in the age of social media, athletes are making a name for themselves well ahead of time.

Olymp MLRetton

  • Written by By MAE ANDERSON , Associated Press