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KBB: Honda most trusted brand

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An annual survey conducted by Kelley Blue Book ranks Honda as the most trusted brand among automakers for the third year in a row.

Kelley Blue Book’s annual Brand Image Awards also recognized Honda as the best non-luxury brand for the second year in a row.

The Brand Image Awards are based on surveys of new-car shoppers that provided feedback to www.KBB.com.

“A brand is really built over the long haul through consumers’ experiences with its products, and Honda is committed to delivering class-leading vehicles that provide lasting enjoyment and value to our customers,” Jeff Conrad, senior vice president and general manager for the Honda brand, said in a statement.

Kia was named best value brand and GMC was tabbed the most refined brand, among other award winners. Ford was the best truck brand and Mercedes-Benz was the best luxury brand.

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