Created on Thursday, 10 April 2014 Written by THE BELLEFONTAINE EXAMINER STAFF
An annual survey conducted by Kelley Blue Book ranks Honda as the most trusted brand among automakers for the third year in a row.
Kelley Blue Book’s annual Brand Image Awards also recognized Honda as the best non-luxury brand for the second year in a row.
The Brand Image Awards are based on surveys of new-car shoppers that provided feedback to www.KBB.com.
“A brand is really built over the long haul through consumers’ experiences with its products, and Honda is committed to delivering class-leading vehicles that provide lasting enjoyment and value to our customers,” Jeff Conrad, senior vice president and general manager for the Honda brand, said in a statement.
Kia was named best value brand and GMC was tabbed the most refined brand, among other award winners. Ford was the best truck brand and Mercedes-Benz was the best luxury brand.