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Talk, They Hear You Campaign tackles underage drinking issue

The Logan County Drug Free Youth Coalition announces its promotion of a new national campaign, “Talk, They Hear You,” to empower parents to talk to children as young as 9 years old about the dangers of underage drinking.

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Youth surveys reveal that the number one reason young people give for choosing not to use alcohol is that they do not want to disappoint their parents. As the new school year begins, parents are encouraged to increase their conversations with their children about this topic.

According to a 2012 Search Institute Survey, more than a third of Logan County youths engage in underage drinking. Although there has been progress in reducing under drinking nationally, Logan County’s rate of underage drinking continues to increase.

“These young people are our future leaders — our future teachers, mayors, doctors, parents and entertainers,” Margaret Appel, Logan County DFY Coalition director, said in a release. “As our youth and young adults face challenges, we as a community need to effectively communicate with them in every way possible about the risks of underage drinking so that they have the necessary tools to make healthy and informed choices.”

The campaign “Talk, They Hear You” features a series of TV, radio, and print public service announcements that show parents how to seize the opportunity to talk with their children about alcohol, such as while preparing dinner or doing chores together. By modeling behaviors through these PSAs, parents can observe the many “natural” opportunities for initiating the conversation about this issue.

Visit http://samhsa.gov/underagedrinking for more tips and information.

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