Created on Monday, 22 July 2013 Written by THE BELLEFONTAINE EXAMINER STAFF
Web site design, vinyl banners among new offerings
Production associate Betty Flynn pulls heat transfer vinyl for T-shirts from a Roland wide format printer during a recent job at the Examiner’s Findlay-based production facility. (PHOTO | RANDY ROBERTS)
For the past 121 years, the Bellefontaine Examiner and the Hubbard Publishing Co. have been the go-to advertising source for Logan County businesses and residents.
The advent of the computer era has dramatically changed the landscape of advertising, and the newspaper has changed along with that market to be able to continue to meet the new needs of its customers.
“It’s not just ROP (run on press) ads anymore; we can do it all,” advertising manager Bob Chapman said.
This week, the Examiner is rolling out its new line of services that include Web site design, direct mailing, vinyl banners in all sizes, custom designed promotional products and printing on a variety of substrates.
“We can put your name and logo on about any substrate or material you can think of,” Assistant General Manager T.J. Hubbard said. “We can put your name on shirts, cups, fans, pens, water bottles; just about anything.”
But one of the newspaper’s top new areas is Web site design services which will be known as Bellefontaine Digital Design, and the advertising department says it can save businesses money while creating a versatile and modern Internet presence.
“Online is very important now,” Mr. Hubbard said. “If you don’t have some sort of Web presence by now, we can provide one at a cost that won’t break your budget. Or, we can help companies improve or redesign their Web sites.”
Some of the options on the Web design include an eCommerce option that allows retailers to sell products directly to online buyers, interactive calendars, links to social media sites and feeds, photo and video galleries among numerous other options.
“Some local website designers charge double what we think we can get it done for,” Mr. Chapman said.
“And if you want to hit homes in Logan County with a direct mailing or order a sign, we can do that.”
One of the Examiner’s first signs, a 4-foot by 15-foot banner, was donated to the Logan County Fair to promote the annual event earlier this month, and fair managing secretary Susan Cronkleton said she was impressed with the quality.
“That was a big thing for us,” she said. “It helped get the dates up there and it was an excellent design and great all-around banner.”
The vinyl banners can be printed up to 50 inches wide with no realistic limit on length, Mr. Hubbard said.
“We know we can do all of this and we believe we can save people money on most all of it,” he said.
A display ad touting the new services available through the Bellefontaine Examiner.