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Honda pledges $500,000 to hurricane relief

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TORRANCE, Calif. — To help with recovery efforts in the wake of  Hurricane Sandy, American Honda Motor Co. announced Thursday a pledge of $500,000 to the American Red Cross Disaster Relief Fund.

“This giant storm hit many areas particularly hard, and Honda wants to support the many individuals and families devastated by the hurricane’s impact,” said Tetsuo Iwamura, president and chief executive officer of American Honda and chief operating officer of Honda’s North American region. “As we have in responding to past natural disasters, supporting the Red Cross is an effective way to quickly reach the front lines.”

The Honda donation consists of cash as well as Honda products including portable generators and water pumps for use in the relief and rebuilding efforts.

A special company fund will match its associates’ personal contributions to the Red Cross on a dollar-for-dollar basis at various Honda companies.

Honda is working with the Red Cross to establish online channels to handle donations from Honda and Acura automobile dealers, Honda motorcycle and power equipment dealers, customers, suppliers and others interested in supporting the Hurricane Sandy relief effort. The online channels will be available within 24 hours.

This donation represents the collective contribution of the Honda family of companies and its more than 33,000 associates in the U.S. and Canada. Canadian contributions will be through the Canadian Red Cross.

Honda Financial Services is instituting a number of measures to provide relief to customers directly affected by the storm, including temporary adjustments to policies on fee payments, late credit bureau reporting, extensions of loan payments, waivers of late charges and other services when appropriate.

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